Fuh.Mo

Fuh.Mo is a personal design initiative that involves the creation and distribution of artworks to Melbourne bars & cafés. A unique mark was developed to be used as a 'badge' for marking artworks – no text was included in the design to help steer away from any corporate/official branding associations.

The cat embodies notions of humility, friendliness and socialising within the neighborhood, while the flourished border pre-dates the mark, giving it a classic feel and an association with fine craftsmanship.